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Mystery Shoppers - Exception2
Enquêtes et mystery shopper

Mystery Shopper

Een mystery shopper is een anonieme klant die zich presenteert in een vestiging, winkel, garage, kantoor, zaal, reisbureau, bank, enz., om de aangeboden diensten te evalueren en prijzen en aanbiedingen van concurrenten te verzamelen.

De mystery shopper kan ook de ontvangen service beoordelen, evenals de dresscode van de verkoper, de houding, en vele andere aspecten.

Mystery shoppers worden doorgaans ingezet om te controleren of werknemers die rechtstreeks contact hebben met klanten, voldoen aan de kwaliteitsnormen die door het bedrijf zijn vastgesteld.